Feelthefood AI MVP v1.0 · LIVE DEMO Home
Built in Manchester · For UK food brands

Type a recipe.
Get the nutrition, the
compliance and the copy.

Feelthefood AI reads a recipe the way a nutritionist does — ingredient by ingredient, portion by portion, accounting for how it is cooked — then scores it, checks it against UK food law and writes the marketing. One workflow, no agencies.

14
UK allergens
A–E
Nutri-Score
FSA
Traffic lights
—
Per dish
00:00
Nutrition

Real numbers, not estimates by eye

Energy, macros, sugar, salt, fibre and saturates per portion and per 100g — computed from a UK ingredient database with cooking-method adjustment.

Compliance

UK food law, checked automatically

Natasha's Law allergen declaration, FSA front-of-pack traffic lights, calorie labelling readiness and HFSS exposure — flagged per dish.

Marketing

Copy that knows the nutrition

Instagram, TikTok, Deliveroo and menu descriptions generated from the dish's own analysis — so the claims are accurate and the compliant ones are flagged.

Module 01–03 · Nutrition, Scoring, Visualisation

Dish Studio

Enter a recipe as you would write it on a prep sheet. Every quantity, unit and cooking method is parsed and costed nutritionally.

Understands 200g chicken breast, 1 tbsp olive oil, 2 cloves garlic, 1 large onion, 150ml coconut milk.
Upload a recipe or menu file Drop here or click — PDF, DOCX or TXT
📷 Upload a photo of the dish JPG, PNG or HEIC — analysed in your browser, then confirmed by you
Module 04 · Menu Intelligence

Your whole menu, scored in one pass.

Every dish analysed against the same engine — health mix, allergen matrix, compliance exposure and the specific dishes dragging the menu down.

AI Menu Builder

Set the brief. The engine searches every dish and reformulated variant it can construct, then assembles the menu that best satisfies it.
Module 05 · Food Visualisation

Feel the food before it reaches the table.

The sensory and visual brief is derived from the dish's own ingredients and cooking method — texture, aroma, temperature, colour and plating — then written out as the production spec that drives menu photography and delivery-app imagery.

Module 05 · Omnichannel Marketing

Nutrition-aware copy for every channel.

Generated from the dish's computed analysis, so a claim only appears when the numbers legally support it under retained EU Regulation 1924/2006.

Module 06 · Regulatory

UK food law, checked per dish.

Allergen declaration, front-of-pack labelling, calorie disclosure and nutrition claims — with the rule that applies and what to do about it.

Commercial model

Six revenue streams, one subscription.

Priced as modelled in the three-year forecast, with a live return calculation against a customer's own outsourcing spend.

Transparency

The science, opened up.

Every number in this platform is computed by the methods below. Nothing is estimated by a language model and nothing is pre-baked.

Nutri-Score, computed live

The published 2023 algorithm for general foods — every point traceable

Method & data

What the engine does, in order

Cooking-method model

Why the same ingredients give different numbers

Honest limits of this build

What an assessor should know before judging it